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Mars Petcare presents an addition to the “Kitekat Sticks” line in “Kitekat Knusperfit”. The new treats for cats come in three varieties: with chicken, salmon and beef. Each variety boasts a different product shape. Mars says this is a big advantage for the trade, because variety arising from a wide-ranging offer plays a key role in purchasing decisions. The company says that products with added benefits are also increasingly in demand. “Kitekat Knusperfit” satisfies this consumer desire too, because the treats contain taurine and vitamins that are important for cats. No artificial flavourings or colourings have been used in any of the varieties. The “Kitekat Knusperfit” pack is reclosable thanks to a freshness zip, ensuring that the treats remain fresh and crunchy for an especially long period. The distinctive colour differentiation between varieties should also make shelf navigation easier. www.mars.de
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